First Choice is one of the UK’s biggest travel operators specialising in sun and ski holidays, worldwide and charter flights.
Hallmark handles First Choice’s worldwide trade mark portfolio which also incorporates brands such as FIRST CHOICE, 2WENTYS, SUNSART, SKYTOURS and FALCON. We recently secured EU wide trade mark protection for the word mark FIRST CHOICE covering a range of goods and services.
First choice announced this year that from May 2012 it will make all its holidays “all inclusive”, becoming the UK's first mainstream holiday company specialising in the field. Hallmark secured EU wide trade mark protection for the company’s strapline THE HOME OF ALL INCLUSIVE in anticipation of this announcement.