Stuck for a name? ...

We work closely with brand development agencies to help you create memorable and distinctive brands, which you are able to enforce, should you have need to do so.

 

If your "brand" is descriptive of your product, other traders will also be entitled to use the word or symbol to describe their goods or services.  The "brand" will not then be your exclusive badge of origin, and your rights to stop others from using it will be limited.  It's all a matter of degree and there is a fine line between what is considered distinctive, and therefore registrable as a trade mark, and what is too descriptive to merit registration ...to put this into context... DIESEL is a fine brand for fashion but would not be accepted for fuel. 

 

Distinctiveness is a moveable feast and when your brand is borderline we will guide you to the right side of the line, or tell you what the impact of sticking with what you have will be. 

 

HallMark IP gives you the advice you need to decide what is commercially right for you.